Lessons from an Historic Cold-Snap
March 04, 2021
It has been a little over 30 years since we had a cold snap of this level, and we have learned a little more about how to perfect our approach to these rare occasions. We found some opportunities to improve and will address to keep our customers and ourselves running for the next time. Every […]
Read MoreWhat Making the Super Bowl Commercial for CCO Taught me about our Business
February 08, 2021
I will not start by telling you how in-depth or how well planned out the process was because it wasn’t. It was one week from buying the 30-second time-slot to submitting the final piece that plays in front of the largest regional audience you can get. Oh, it’s also the first TV commercial for the […]
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